Thursday, 3 July 2014

Coverage in The Times of India

We got very good review form our exclusive interaction with The Times of India on the weekend.

Here is the link for all of you.

Enjoy!

Thursday, 8 May 2014

Preview

We are delighted to give you a sneak preview of our technology.

 This Touch Video allows you to explore the outfit worn by both the model and the designer. 

  1. You could tap/click the top-wear or the bottom-wear anytime during the video. Notice that the model moves all the time and you could tap/click while she is in motion.
  2. Your tap/click( called charm) gets saved in your Charmlog. 
  3. Check your Charmlog via a tap/click on the star icon at the bottom right corner of the video.
The first Touch Video is here

Monday, 5 May 2014

The Problem we solve

Our technology lets viewers of streaming video explore the video by touching a point of interest on the screen. This opens up a new way for internet users to interact with video content. 

Here's how it works: When viewers watch video content they can tap the screen with their finger or click with mouse/pointing device to interact with a character, a location or discover a product, without intruding on the immersive nature of the content. We therefore draw viewers deeper into the content, and extend their engagement after the video has ended.

Tagos technology uses advanced algorithms to detect multiple points of interest as they move in real-time on the screen. And, this is real tough problem which we address.

The viewers can simply touch the image they want to explore. And, in doing so it does not interrupt the experience. All touches get saved seamlessly and can be accessed by viewers anytime on the Internet. Engaged viewers want to interact, explore and shop from their favourite TV shows, movies or sporting events. We enable those engagements via our platform. Many consumer impulses die at the level of instinct or intent. Our approach allows it to travel quickly from intent to action and adds new direct response property which the TV lacks.

Most broadcasters and premium video-content publishers have used the Internet the same way as TV (essentially a one-way medium).  There is enormous white space for innovation here and many new innovations will come out in next few years.  Using our platform, video publishers get to leverage the two-way nature of the Internet, which allows an engaged viewer to explore the video content in deeper detail.

In doing so, images from the video, tapped or clicked become discoverable for the first time. In past images from the video, howsoever inspiring remained lost. Several Internet companies allow users to save and discover images from web-pages, but not from videos, which are treasure trove of great imagery. 

With proliferation of touch screens and video expected to be prime driver of Internet in the coming years, there are several innovative ways that companies and end users will use this technology. 

Monday, 9 September 2013

The Tagos flows today!

Very excited to launch an Invitation version of Tagos, a video new-media platform.

I’ve always been passionate about magic of moving imagery. Video is the most powerful way of expression, enabling us to reach others and bring ideas to life.

Fittingly our name Tagos (Ancient Greek: Τάγος Tagos; Latin: Tagus) pronounced [tey-guh  s], is a river on the Iberian Peninsula and it was from the docks of this river that the Age of Discovery originated. We believe that video augmentation in combination with magic of moving imagery hits a sweet spot in customer’s motivational system. Today’s invitation release demonstrates the first step in that direction. More will come in time. Meanwhile, if you have questions or feedback, you can reach us at Hiya@Tagos.in.

Stay tuned!

GBS