Our technology lets viewers of streaming video explore the video by touching a point of interest on the screen. This opens up a new way for internet users to interact with video content.
Here's how it works: When viewers watch video content they can tap the screen with their finger or click with mouse/pointing device to interact with a character, a location or discover a product, without intruding on the immersive nature of the content. We therefore draw viewers deeper into the content, and extend their engagement after the video has ended.
Tagos technology uses advanced algorithms to detect multiple points of interest as they move in real-time on the screen. And, this is real tough problem which we address.
The viewers can simply touch the image they want to explore. And, in doing so it does not interrupt the experience. All touches get saved seamlessly and can be accessed by viewers anytime on the Internet. Engaged viewers want to interact, explore and shop from their favourite TV shows, movies or sporting events. We enable those engagements via our platform. Many consumer impulses die at the level of instinct or intent. Our approach allows it to travel quickly from intent to action and adds new direct response property which the TV lacks.
Most broadcasters and premium video-content publishers have used the Internet the same way as TV (essentially a one-way medium). There is enormous white space for innovation here and many new innovations will come out in next few years. Using our platform, video publishers get to leverage the two-way nature of the Internet, which allows an engaged viewer to explore the video content in deeper detail.
In doing so, images from the video, tapped or clicked become discoverable for the first time. In past images from the video, howsoever inspiring remained lost. Several Internet companies allow users to save and discover images from web-pages, but not from videos, which are treasure trove of great imagery.
With proliferation of touch screens and video expected to be prime driver of Internet in the coming years, there are several innovative ways that companies and end users will use this technology.
Here's how it works: When viewers watch video content they can tap the screen with their finger or click with mouse/pointing device to interact with a character, a location or discover a product, without intruding on the immersive nature of the content. We therefore draw viewers deeper into the content, and extend their engagement after the video has ended.
Tagos technology uses advanced algorithms to detect multiple points of interest as they move in real-time on the screen. And, this is real tough problem which we address.
The viewers can simply touch the image they want to explore. And, in doing so it does not interrupt the experience. All touches get saved seamlessly and can be accessed by viewers anytime on the Internet. Engaged viewers want to interact, explore and shop from their favourite TV shows, movies or sporting events. We enable those engagements via our platform. Many consumer impulses die at the level of instinct or intent. Our approach allows it to travel quickly from intent to action and adds new direct response property which the TV lacks.
Most broadcasters and premium video-content publishers have used the Internet the same way as TV (essentially a one-way medium). There is enormous white space for innovation here and many new innovations will come out in next few years. Using our platform, video publishers get to leverage the two-way nature of the Internet, which allows an engaged viewer to explore the video content in deeper detail.
In doing so, images from the video, tapped or clicked become discoverable for the first time. In past images from the video, howsoever inspiring remained lost. Several Internet companies allow users to save and discover images from web-pages, but not from videos, which are treasure trove of great imagery.
With proliferation of touch screens and video expected to be prime driver of Internet in the coming years, there are several innovative ways that companies and end users will use this technology.
